Digital Marketing

Digital Marketing Contents

1. Introduction to Digital Marketing
   • Definition and scope
   • Traditional vs. digital marketing
   • Benefits and challenges
   • Digital marketing channels
2. Website Planning and Development
   • Basics of website design and development
   • User experience (UX) and user interface (UI)
   • Content management systems (CMS)
   • Landing pages and conversion optimization
3. Search Engine Optimization (SEO)
   • Introduction to SEO
   • On-page SEO (keywords, meta tags, headings, content optimization)
   • Off-page SEO (backlinks, social signals)
   • Technical SEO (site speed, mobile-friendliness, sitemaps)
   • SEO tools and analytics
4. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
   • Introduction to SEM
   • Google Ads (search, display, video)
   • Keyword research and ad copywriting
   • Campaign setup and optimization
   • Budgeting and bidding strategies
5. Social Media Marketing (SMM)
   • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)
   • Content creation and scheduling
   • Social media advertising
   • Community management and engagement
   • Analytics and reporting
6. Content Marketing
   • Content strategy and planning
   • Types of content (blogs, videos, infographics, podcasts)
   • Content creation and curation
   • Content distribution channels
   • Measuring content effectiveness
7. Email Marketing
   • Building and segmenting email lists
   • Designing effective email campaigns
   • Personalization and automation
   • A/B testing and analytics
   • Compliance (CAN-SPAM, GDPR)
8. Affiliate Marketing
   • Introduction to affiliate marketing
   • Setting up affiliate programs
   • Tracking and managing affiliates
   • Payment models (CPL, CPA, CPS)
9. Influencer Marketing
   • Identifying and collaborating with influencers
   • Campaign planning and execution
   • Measuring ROI
10. Web Analytics
    • Introduction to web analytics
    • Google Analytics basics
    • Tracking user behavior and conversions
    • Setting up goals and funnels
    • Reporting and data-driven decision making
11. Online Reputation Management (ORM)
    • Monitoring brand mentions
    • Handling negative reviews and feedback
    • Building a positive online presence
12. Mobile Marketing
    • Mobile advertising
    • SMS and push notifications
    • Mobile app marketing
13. E-commerce Marketing
    • E-commerce platforms and strategies
    • Product listing optimization
    • Shopping ads and remarketing
14. Digital Marketing Strategy and Planning
    • Setting objectives and KPIs
    • Budgeting and resource allocation
    • Integrated digital marketing campaigns
15. Legal and Ethical Aspects
    • Data privacy and protection
    • Advertising standards and compliance
16. Project Work
    • Real-life digital marketing campaigns
    • Case studies and portfolio development